6 Ways to Earn More Income as a New Realtor
6 Ways to Earn More Income as a New Realtor
Starting as a new real estate agent can feel overwhelming, especially when you're focused on building a business and generating income. The key to success is being proactive, strategic, and consistent. If you're looking to maximize your income as a new realtor, here are six proven ways to get the ball rolling and set yourself up for financial success from the start.
1. Tap Into Your Sphere of Influence
Your existing network—friends, family, acquaintances, former colleagues—can be your most powerful tool when starting out. People already know and trust you, which makes them more likely to recommend you to others or use your services themselves. Let everyone in your sphere know you’re in real estate and actively looking for clients. Regularly update them on market trends, success stories, or new listings to keep yourself top of mind.
Quick tip: Consider offering an incentive for referrals, like a small gift or a discount on services to encourage people to spread the word.
2. Leverage Social Media Marketing
As a new agent, establishing a strong online presence is essential for generating leads. Social media platforms like Instagram, Facebook, and even TikTok offer opportunities to showcase your personality, knowledge, and listings. Create posts that provide value to your audience—like home-buying tips, market updates, or local community insights. Consistent posting and engaging with your followers can help you attract potential clients and build a brand that people want to work with.
Quick tip: Start with just one or two platforms to focus on, and use tools like Canva to create polished graphics and posts that stand out.
3. Hold Open Houses to Meet Potential Clients
Open houses aren’t just for selling the home; they are also prime opportunities to meet new clients who might be interested in buying or selling in the future. As a new realtor, offer to host open houses for other agents in your brokerage to increase your visibility and get comfortable interacting with potential buyers. Make it a point to engage with every visitor, offer your expertise, and collect their contact information so you can follow up with them after the event.
Quick tip: Use these events to build your email list by offering something valuable, like a free local market report or home-buying guide.
4. Partner with Local Businesses
Networking with local businesses can give you a competitive edge as a new realtor. Consider building partnerships with mortgage brokers, home inspectors, insurance agents, and local contractors. These professionals often work with home buyers and sellers and can refer clients your way. Partnering with them can help you become part of a reliable network and increase your referral business.
Quick tip: Attend local networking events or join community organizations to meet potential business partners and make connections that will boost your business.
5. Offer Value-Added Services
Going above and beyond for clients can help you stand out and charge more for your services. Consider offering value-added services like home staging, design consultations, or home improvement advice. These services make you more attractive to sellers who want to maximize the value of their property. Even if you don’t stage homes yourself, partnering with a staging company can enhance your listings, attract higher offers, and boost your commissions.
Quick tip: Use staging to showcase your listings on social media, highlighting how your efforts helped increase the home's appeal and sales price. If you are in the Eastern NC area click the link below to book a consultation with me for your staging needs.
6. Invest in Professional Development
Continuing your education is one of the smartest investments you can make as a new realtor. Not only does it expand your knowledge, but it also boosts your credibility and allows you to specialize in lucrative niches like luxury homes, first-time buyers, or investment properties. Look into certifications like Accredited Buyer’s Representative (ABR) or Seller Representative Specialist (SRS) to enhance your expertise and marketability.
Quick tip: Choose an area of real estate that aligns with your interests and local market demand, then focus on becoming the go-to agent in that niche.
Final Thoughts
Starting as a new real estate agent can be challenging, but by focusing on these six strategies, you’ll increase your chances of earning more income early in your career. From leveraging your existing network to holding open houses and investing in professional development, each of these steps will help you build a solid foundation for a successful real estate business. Stay consistent, keep learning, and always look for ways to provide value to your clients. The income will follow!